Skin Flooding - Why we have always maintained this new skincare trend

Have you heard of the new beauty buzzword "skin flooding"?

Perhaps you've been doing it all along. It's what we have always maintained here at Regentiv for healthy, hydrated skin but now it's been given a fancy name.

The goal is to achieve better absorption of your skincare products by applying them to clean, wet skin. 

When the skin is wet it is far more permeable, therefore by layering serums and creams to a damp skin you can lock in moisture to keep your skin comfortable and superbly hydrated. 

This process also enhances the look of your make-up by promoting hydration deep within the skin giving you a nourished, dewy soft glow. 

A simple how to -

1. Always start with a clean canvas. That means removing all traces of face and eye make-up. We recommend Gentle Cleanser & Eye Make-up Remover.

As you know, we always recommend a double cleanse. These preparations are perfect for secondary cleansing, a morning cleanse or may be used on their own if little or no make-up is used. 

Clarifying Cleansing Gel - for blocked pores and problematic skin

Deep Cleansing Face & Body Wash - for a refreshing, deep cleansing wash

Super Clean Lotion - if you prefer to wipe over the skin with a cotton pad.

2. Don't dry your skin after cleansing, leave it damp and apply your deepest penetrating products with the lightest texture, usually a serum. See The Specialist Serum or Super Lifting Serum. 

3. Then seal in all that lovely moisture with your hydrating creams. We recommend Hyaluronic Active or at night High Potency Collagen Night Cream.

Don't forget, oilier skins still need hydration in order to prevent further problems. If you would like personalised skincare advice or would like product recommendations for your skin we are here to help you.

Best wishes, Karina, Graham, Adele and the Regentiv team Xxx